Twelve Shelves
Over 500 unique products from 50+ countriesCheese Counter
Shop 281 Products ›Aged wheels, fresh curds, and the crackers that sell beside them.
Pantry Shelf
Shop 412 Products ›Center-store staples: pasta, pulses, tinned fish, rice.
Checkout Impulse
Shop 96 Products ›Under-$6 grabs sized for the register, not the aisle.
Gift Table
Shop 148 Products ›Boxed sets and ribboned tins that hold full margin.
Bakery Basket
Shop 134 Products ›Crispbreads, biscotti, and shelf-stable panettone.
Wine & Spirits
Shop 207 Products ›Small-production bottles, aperitifs, and mixers.
Coffee & Tea Bar
Shop 163 Products ›Single-origin beans, loose leaf, and the brew kit around them.
Snack Endcap
Shop 238 Products ›High-turn bags and bars built for the aisle cap.
Breakfast Shelf
Shop 186 Products ›Granola, preserves, maple syrup, and spreads.
Chocolate Case
Shop 221 Products ›Bean-to-bar tablets and filled bonbons, single or boxed.
Condiments & Oils
Shop 274 Products ›Olive oil, vinegar, chili crisp, and mustard.
Refrigerated Case
Shop 119 Products ›Butter, yogurt, and cured meats on a cold-chain route.
Shop by Theme
Cross-shelf edits, refreshed monthlyTop Brands for Specialty Grocers
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How to Build a Shelf That Turns
Anchor, then fill
Two or three recognizable names earn the stop. The rest of the shelf is where discovery — and margin — lives.
Three price tiers
An entry price, a middle, and one bottle or box that sets the ceiling. Shoppers buy the middle.
Rotate a tenth
Swap two or three SKUs each season so regulars have something new without losing the shelf they know.
Ready to Shop?
Free to join for brick-and-mortar stores, online shops, and pop-ups. Sell before you pay on your first order.
Shop by Shelf FAQ
What is Shop by Shelf?
It groups GFM's catalog the way your store is laid out, so you source a whole section in one pass instead of category by category.
How many SKUs does a shelf need?
Each shelf lists a working range. A four-foot section usually reads well at 18–24 facings.
Can I mix shelves in one order?
Yes. Order minimums are set per maker, and anything fulfilled by GFM consolidates into a single shipment.
What do WSP and RRP mean?
WSP is your wholesale cost per unit. RRP is the maker's recommended retail price — you set your own shelf price.
Who can sign up?
If you're buying inventory for a brick-and-mortar store, an online shop, or a pop-up, you can sign up for free.
Do shelves change?
The shelf list is stable. What's on each one is re-cut monthly as new makers come onto the marketplace.
About Us
GFM is a wholesale marketplace for specialty food, with integrated fulfillment, serving independent retailers, specialty grocers, restaurants, and cafes. Buyers order across many brands in a single order, and GFM fulfills and ships it as one shipment.
There is no order minimum, so you can order as little as one case and test a shelf before committing to it. Pricing follows everyday low pricing, held stable rather than tied to promotions, so you can plan your margin with confidence.
Learn More About GFM ›Shipping & Delivery
Anything fulfilled by GFM consolidates into one shipment, whatever the shelf. Orders ship in 3-5 days: parcel for lighter orders, LTL freight for larger or palletized orders, and local delivery on weekly regional routes where available.
Refrigerated Case items move on a cold-chain route with insulated packaging. Best before dates are shown on every product page before you order, so you can plan sell-through and avoid short-dated surprises.
Shipping Details ›